Khaidi No 150 Pre Release Business : Khaidi No. 150 of Chiranjeevi, which is set to be a great treatment of Sankranti, made superb pre-release business and reported earned over Rs 100 crore from the sale of its satellite and theatrical rights.
Khaidi No 150, which is directed by VV Vinayak, not only marks the return of the megastar Chiranjeevi after a long interval of nine years, but is also its 150th film. The teaser, posters and songs of the film received a massive response and also generated a lot of curiosity about the film, which should be released in theaters on January 13.
The huge media hype around Khaidi No 150 had created a lot of demand for his music, satellites and theatrical rights and several music labels, television channels and distribution houses were racing to win. With 10 days for its release, manufacturers would have closed markets for all its rights, which is said to have secured a record price for the megasast. Anusree Films would have acquired the distribution rights of Khaidi No 150 for East Godavari for the price of Rs 5.60 crore. Sri Shanmukha Films sacrificed Rs 4.75 crore on his rights for West Godavari. S2 Cinemas bought its rights for the hometown of Chiru Nellore for a huge crore of Rs 3.25. If we have to go through the reports, the film has earned Rs 62 crore of its rights to Andhra Pradesh and Telangana.
Classical Entertainment would have acquired the distribution rights abroad of Khaidi No 150 for Rs 13.5 crore. His rights for Karnataka would have been sold for Rs 8.5 crore to a main distribution house. The film is said to have earned more Rs 3 crore from the sale of its rights to Tamil Nadu and other parts of India. Khaidi No 150 got a total of Rs 87 crore from the sale of its worldwide distribution rights and won record prices for Chiranjeevi in all areas. Maa TV would have bought the satellite rights of Khaidi No 150 for a huge price of Rs 13 crore. Its total pre-release activity reached Rs 100 crore.
Khaidi No 150, which is directed by VV Vinayak, not only marks the return of the megastar Chiranjeevi after a long interval of nine years, but is also its 150th film. The teaser, posters and songs of the film received a massive response and also generated a lot of curiosity about the film, which should be released in theaters on January 13.
The huge media hype around Khaidi No 150 had created a lot of demand for his music, satellites and theatrical rights and several music labels, television channels and distribution houses were racing to win. With 10 days for its release, manufacturers would have closed markets for all its rights, which is said to have secured a record price for the megasast. Anusree Films would have acquired the distribution rights of Khaidi No 150 for East Godavari for the price of Rs 5.60 crore. Sri Shanmukha Films sacrificed Rs 4.75 crore on his rights for West Godavari. S2 Cinemas bought its rights for the hometown of Chiru Nellore for a huge crore of Rs 3.25. If we have to go through the reports, the film has earned Rs 62 crore of its rights to Andhra Pradesh and Telangana.
Classical Entertainment would have acquired the distribution rights abroad of Khaidi No 150 for Rs 13.5 crore. His rights for Karnataka would have been sold for Rs 8.5 crore to a main distribution house. The film is said to have earned more Rs 3 crore from the sale of its rights to Tamil Nadu and other parts of India. Khaidi No 150 got a total of Rs 87 crore from the sale of its worldwide distribution rights and won record prices for Chiranjeevi in all areas. Maa TV would have bought the satellite rights of Khaidi No 150 for a huge price of Rs 13 crore. Its total pre-release activity reached Rs 100 crore.